BILA / Karlovačko

Karlovačko beer gives up on red color for Hajduk Football Club.

In honor of Hajduk, and all those who love and support this football club, Karlovačko beer, as Hajduk’s sponsor, launched a special limited edition of Bila (White) – a can of Karlovačko dressed in the white color of this iconic Split club.

 

Bila is the symbolic color of the Hajduk club, because of which the team carries the nickname Bili, and it is believed that playing in white jerseys brings them luck.

 

Along with the campaign slogan I krv svoju za bilu boju (Our blood for the white), the agency Bruketa&Žinić&Grey communicated the brewery’s willingness to give up its most recognizable element – the red color – in honor of Hajduk.

karlovacko_bila_1.jpg

Agency: Bruketa&Žinić&Grey

CD: Ivo Payer, Siniša Waldinger, Drago Mlakar

CW: Vanja Činić

AD: Tanja Pružek Šimpović

Strategic Planning: Tea Silvia Vlahović Mlakar