Work featured in Directory Magazine
Directory is a showcase for the most innovative ideas in advertising communication from around the world. Here you can see my work that was innovative enough to be featured in their magazine and on their website - starting with the latest.
Issue 51 - June 2019 / THE "STOLEN" SEX TAPE
Testicular cancer is the most common cancer among men between the ages of 20 and 40, and it affects around 100 men in Slovenia each year. However, if testicular cancer is detected early, it's successfully treated in 99% of the cases.
But 87 % of men are primarily unaware of testicular cancer risk, and only 6 % of men performed the TSE at least once in their life.*
* Garner, I. D. (2011). "A Q-Methodological Study of Male Attitudes Towards Testicular Cancer and Testicular Self-Examination." Inquiries Journal/Student Pulse, 3(11). Retrieved from http:// www.inquiriesjournal.com/a?id=592
Our brief was to raise awareness about testicular cancer and ONKOMAN, the newly founded society for male cancer survivors.
Agency: Pristop
CD: Drago Mlakar
CW: Drago Mlakar
Motion & Graphic Design: Aleš Krdžić
Content: Ajda Perme
PR: Meta Celestina
Issue 42 - March 2017 / KARLOVACKO NATUR RADLER LEMON
After partnering with local lemon producers in April last year, HEINEKEN Croatia presented a limited edition of Karlovačko Lemon Natur Radler – the first Radler on the Croatian market made using local lemons from the island of Vis.
The agency’s task was to develop the packaging and accompanying direct B2B communication to tell the story about the 100% natural ingredients and the authentic Vis lemons used to make the special edition of Karlovačko Lemon Radler.
The bottle, illustrated with Vis landmarks, was packed in a paper box with freshly picked lemons from Vis and a special letter whose content could only be read if smeared with lemon juice. This Vis story package was then sent out to all Heineken business partners.
Agency: Bruketa&Žinić&Grey
CD: Drago Mlakar
CW: Drago Mlakar, Vanja Činić
AD: Tanja Pružek Šimpović
D: Tomislav Šestak
Issue 35 - June 2015 / CUT THE DRAMA
A global campaign for the Museum of Broken Relationships
This Valentine’s Day in several cities around the world huge bolt cutters were installed to cut off the love padlocks. It was part of a global campaign, Cut the Drama, devised by Bruketa&Žinić&Grey for the Museum of Broken Relationships from Zagreb.
In accordance with its mission to find a home for the heritage of broken love relationships, the Museum wishes to encourage everyone who broke up also to cut off their love padlocks and set their heart free symbolically and at the same time physically unburden the bridges and other love padlocks carriers for new happy love relationships.
We installed the bolt cutters on the same day in Moscow, Vienna, Berlin, Hamburg, London, Antwerp, Zagreb, Drvenik (Croatian coast), and San Francisco. Symbolically on the day of love celebration, the Museum wanted to send out a global invitation to break bonds with the infamous love past creatively.
The broken padlocks and stories behind them will find their home in the Museum of Broken Relationships if their owners decide to share their experience by donating the padlock via brokenships.com.
ZAGREB
Agency: Bruketa&Žinić&Grey
CD: Nikola Žinić
CW: Drago Mlakar, Vanja Činić
AD: Damir Mazinjanin
Issue 27 - June 2013 / I STILL DRIVE, BUT I DON'T WALK
What a great demo of the power of mail to turn a reader into a participant and transform the morning post into an experience – this is how the editors of the British Directory Magazine have described the project Toycar created by the agency as part of the campaign I still drive, though I don’t walk for a Slovenian association Zavod VOZIM.
Agency: Bruketa&Žinić&Grey
CD: Ivan Čadež
CW: Drago Mlakar, Dražen Novak
AD: Vesna Horvat