GRILL LEGENDS / LIDL

The master chef and sharp-tongued joker will prepare a genuinely unforgettable picnic experience and compete for the prestigious title of Barbecue Legend. The integrated campaign began with a teasing phase, announcing something spectacular - Lidl's local, fresh and high-quality picnic product range. Then, we created a TV show, a Grill Class for social media, many digital activations, and well-spiced billboards. The Grill Legends campaign launched in 2019 and is now in its 3rd season.