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The master chef and sharp-tongued joker will prepare a genuinely unforgettable picnic experience and compete for the prestigious title of Barbecue Legend. The integrated campaign began with a teasing phase, announcing something spectacular - Lidl's local, fresh and high-quality picnic product range. Then, we created a TV show, a Grill Class for social media, many digital activations, and well-spiced billboards. The Grill Legends campaign launched in 2019 and is now in its 3rd season. 

Agency: Pristop 

CD: Drago Mlakar

CW: Drago Mlakar, Tjaša Derstvenšek, Žan Žveplan

AD: Martina Kokovnik

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