NO MORE GETTING LOST STORIES / Renault

When people are late they are full of excuses and “I got lost” stories. When you use Renault’s R-Link multimedia system with touch screen and TomTom navigation, there are no more excuses. We created a series of three print ads showing how three famous stories would look like if their main protagonists wouldn’t “get lost”.When people are late, they are full of excuses and “I got lost” stories. There are no more excuses when using Renault’s R-Link multimedia system with a touch screen and TomTom navigation. We created a series of three print ads showing how three famous stories would look if their main protagonists wouldn’t “get lost.”

Agency: Publicis

KD: Miha Bevc

CW: Drago Mlakar

AD: Kristijan Andoljšek

Ilustrator: Gregor Čeferin