NATUR AKTIV / Hofer (Aldi)

Hofer, the largest discount supermarket in Slovenia, wanted to promote their newest attribute, a new line of biological products - the first bio line by a discount supermarket in Slovenia. So we created a simple metaphor, showing that using Hofer Bio Natur Aktiv feels so natural that you will think you are growing your food in your home. 

Headline translation: It is good to have a bit of nature in your home. 

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Agency: Saatchi&Saatchi

CD: Tomi Tomašek

CW: Drago Mlakar

AD: Kristijan Andoljšek

Director: Jure Matjažič