UNTUCHED BY LIGHT / Radgonske gorice

Untouched by Light – the world’s first sparkling wine made, sold, and tasted in complete darkness.

Untouched by Light is a project for which Bruketa&Žinić&Grey and Radgonske Gorice, instead of relying on conventional advertising, created an entirely new product to position this winery globally market. It is the first sparkling wine in the world that is produced, sold, and tasted in complete darkness in response to the scientific research corroborating the adverse effect of light on wine aromas, especially on sparkling wines.

The product has been covered by the media worldwide, sparking interest among international distributers. Despite the pandemic, this winery’s product is now featured in places like Casamona in St. Moritz and high-end stores in China.

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Agency: Bruketa&Žinić&Grey

CD: Davor Bruketa

CW: Drago Mlakar

AD: Mirna Ptiček

Strategic Planing Director: Tea Silvia Vlahović Mlakar